Why we exist
Sunday Club came from a simple frustration.
Everything on the shelf was either too sweet, full of artificial flavours, or just didn’t hit.
So instead of settling, we built something better.
Who we are
Sunday Club is proudly independent and female-founded.
We’ve grown it from the ground up — from testing early batches to pouring drinks at festivals, to seeing it on shelves.
No big corporations. No shortcuts behind the scenes.
Just a clear idea of what we wanted to create, and doing the work to make it happen.
What we do differently
We don’t cut corners.
Our seltzers are built around fresh young coconut water — not from concentrate — with vodka and natural flavour.
No added sugar. No weird aftertaste.
And now, our vodka follows the same thinking. Clean, smooth, and made to actually be enjoyed, whether you’re mixing it or drinking it straight.
Everything we make is designed to feel good to drink, not just look good on a label.
From the Founder
I didn’t start Sunday Club to build a brand.
I just wanted a drink I actually enjoyed.
Everything I was drinking felt the same; too sugary, too artificial, or just flat. And I hated how it made me feel after.
So I started playing around with coconut water and vodka.
That became Sunday Club.
Since then, it’s grown a lot. New flavours, new products, now vodka as well. But the thinking hasn’t changed.
If it’s not something I’d genuinely drink, we don’t make it.
It’s been built from the ground up, figuring things out as we go, making mistakes, learning fast, and backing the idea the whole way through.
— Lucy xx